News

  • IP strategy insights: Cochlear

    - Cochlear Limited is one of Australia’s high tech success stories. Its hearing implant technology has been exported around the world and improved the lives of thousands of deaf people. Cochlear was named by Forbes in 2011 as one of the world’s most innovative companies. Derek Minihane is head of IP strategy at Cochlear and was […]
  • Manufacturing in Asia: Can a registered trademark help me?

    - Dishonest contract manufactures in the People’s Republic of China (“PRC”) and other asian countries may make extra product for “back door” sales. There are countermeasures for this sort of dishonesty, including using different manufacturers for different parts of the product. Those experienced with using contract manufacturing in the PRC suggest that a trusted relationship is […]
  • How do I protect my invention worldwide?

    - How do I protect my invention worldwide? A worldwide patent would be a boon for inventors, but it does not yet exist. When will we get one? Perhaps the most common misconception about patents is that there exists a “worldwide” patent – a single patent that protects an invention all around the world. Unfortunately, worldwide […]
  • Four tips for saving money when patenting overseas

    - Here are four valuable tips for saving money when obtaining patent protection overseas. 1. Identify your markets There is no such thing as a “worldwide patent”, but you can patent an invention all over the world by applying for a patent in each national jurisdiction, for example, the USA. However, the cost of patenting an […]
  • IP insights: Breville

    - Breville Group is an innovative Australian company that develops high-end home appliances for the world market. They have thought long and hard about leveraging IP. Jarred Twigg, Breville Group’s Intellectual Property Manager, kindly agreed to reproduce part of a discussion we had about Breville’s IP strategy Jarred’s comments will be relevant to almost anyone involved […]
  • Three steps you must take when innovation underpins your livelihood…and two more you must absolutely, positively avoid.

    - The world’s biggest company, Apple, has a secret. Using its secret, Apple has grown from a tiny home business to a market value of US$700 billion (that’s about half of Australia’s GDP), making it the most valuable company ever. I want to share that secret with you so you can increase the value of your […]
  • IP strategy insights: Dr Ian Maxwell

    - Dr Ian Maxwell has a wealth of experience with high-tech start-ups in Australia. He has run start-ups in areas as diverse as polymers, water treatment, medical diagnostics, ICT, touch screens, solar technology and software apps. He has also been a venture capital partner and invested in many more start-ups. With all this experience, I couldn’t […]
  • How long does it take to get a patent?

    - Many people ask how long the patent application process takes. The short answer is “a few months to over five years”. That usually leads to the next question: why does the time vary so much? For Australian patent applicants wishing to protect their invention outside Australia with a standard patent, a very common path is […]
  • Why every company needs an IP strategy

    - The benefits of an IP strategy can be huge. What’s an IP strategy? A corporate IP strategy is a plan for using intellectual property to benefit the company. That’s it. It can be as simple or as complex as you like. Why have an IP strategy? There are many reasons why companies implement an IP […]
  • Is it worth getting a patent?

    - Many entrepreneurs wonder whether it’s worth patenting their technology. A number of studies have demonstrated that, on average, the more intellectual property a company holds, the higher its market valuation. In particular, there is a strong correlation between the number of patent citations and the market capitalisation of a company. Indeed, the most successful corporations […]